Add your music to Instagram and Facebook

How music gets into Instagram and Facebook

Instagram and Facebook share one music library, run by Meta. It is what people search when they add a song to a Reel, a Story or a post. The library is filled by labels and distributors: when we deliver your release to Meta, its tracks become songs anyone can pick, listed under your artist name.

The same delivery gives your recording to Rights Manager, Meta's matching system for rights holders. It recognises your audio when someone uploads a video that uses it on Facebook or Instagram — not only when they pick it from the library — so those uses are matched to you rather than going unnoticed.

One delivery covers both apps. Music on Instagram and Facebook is not available in every country, so in some places your song cannot be added to posts even when it is in the library.

Only for audio you control exclusively

Because Rights Manager matches every upload that contains your recording, Meta delivery is a rights tool as much as a store. Meta's own eligibility rules for Rights Manager turn on exclusive rights, and so do ours. Leave Instagram and Facebook unticked for covers of other people's recordings, tracks with samples you have not cleared, beats you licensed non-exclusively and recordings in the public domain.

Sending them anyway puts your claim on other people's videos — sometimes on the real owner's own posts. New accounts get Meta and the other rights tools once their first release has been approved. The same rule applies on TikTok and to YouTube Content ID.

Getting your song into Instagram and Facebook, step by step

1. Apply and set up your artistAccounts are opened by application — tell us about your music and we usually have you ready within one working day.
2. Add the release, artwork and audioTitle, artists and release date; square artwork of at least 2400 × 2400 px; lossless audio in WAV, FLAC or AIFF. Everything is checked on upload.
3. Tick Facebook and Instagram with the other storesChoose them alongside the streaming services so that someone who hears your song in a Reel can find the whole thing on Spotify or Apple Music.
4. Set the date two to three weeks aheadWe deliver approved releases within 24 hours; how fast Meta adds them to the library is up to Meta. A date a few weeks out lets everything go live on the same day.
5. Use the song in your own postsOnce it is in the library, pick it for your own Reels and Stories, and put your release's landing page in your bio — one link to every store the release is on.

Changing the song on a published post

Since July 2026 Instagram lets people change the music on a post after it has been published. For artists that cuts both ways. A creator can swap your new single onto a post that is already doing well — and a post that used your song can be switched to someone else's.

It also makes launch timing less tight. If a creator posts before your release reaches the library, the song can be added to the post afterwards. Tell the people who are posting for you that this is possible.

Posting your own music well

Meta's music guidelines say that the more full-length recorded tracks a video contains, the more likely it is to be limited. Live performances — filming yourself or your band playing — are allowed. In practice:

• Use a clip of the song from the library for a Reel or Story rather than a whole track
• Film live versions; they are allowed and they show people you play
• Send people to the full song with a link, not by posting the full song

How Meta pays for music

Meta licenses music for use on its apps and pays rights holders for the use their recordings get. We do not quote a rate per use or per view: what a song earns depends on how it is used, where and how often.

Facebook has a second route. Under Music Revenue Sharing, creators who use licensed music in eligible videos with in-stream ads receive 20% of the revenue, and Meta says a separate share goes to the music rights holders. That is one more way a song in the library can earn when other people use it.

Meta earnings come to you like every other store's: reported in arrears — most stores report about two months after the month of use — and paid into your TempoDigital wallet in US dollars. On the Artist and Label plans you keep 100%; on the Release plan we keep 10%. See pricing.

Mistakes to avoid on Instagram and Facebook

• Sending audio you do not control. Covers, uncleared samples and leased beats belong on the streaming services only.
• Releasing to Meta alone. A song that catches on in Reels needs to be on the streaming services for people to keep listening.
• Different spellings of your name. Use the same artist name on every release so your songs sit together in the library.
• Posting full tracks as video audio. Use clips and links; full-length recordings are more likely to be limited.