Campaigns that build a real audience
A great release still has to reach people. We plan and run digital campaigns across social, search, streaming and creators — built around your goals and reported on honestly.
Release day is the start, not the finish
New music arrives on streaming services every minute of every day. The releases that break through usually have a plan behind them — a build-up before launch, a push on the day and momentum afterwards.
We shape that plan with you, run the channels that suit your audience and report back on what is working, so the budget goes where it performs.
- Release and pre-release campaigns
- Paid social and search advertising
- Playlist pitching
- Influencer and creator partnerships
What we run
The channels that suit your music and your audience, planned as one campaign.
Release campaigns
Pre-release build-up, a launch-day push and follow-through, planned as one campaign.
Paid media
Advertising on social platforms and search, aimed at the listeners most likely to engage.
Playlist pitching
Your release put in front of playlist curators whose lists fit its genre and audience.
Influencer partnerships
Creators matched to your music, for content that reaches people who have not heard it yet.
Content and social
Content planning and social media support that keeps your channels active between releases.
Reporting
Clear reports on reach, engagement and results — and what we will change next.
From brief to delivery
Every project starts with a conversation and a clear plan, and you see the work at each stage.
- 01
Goals and audience
What success looks like and who the campaign is for.
- 02
Plan
Channels, content, timing and budget set out before launch.
- 03
Launch and optimise
Campaigns go live and are adjusted as results come in.
- 04
Report
A clear summary of what happened and what to do next.
Digital Marketing: common questions
What budget do I need?
It depends on your goals and the channels involved. We recommend a budget that fits what you want to achieve and agree it with you before the campaign starts.
Can you guarantee streams or playlist placements?
No — and be wary of anyone who does. Curators decide what goes on their playlists, and artificial streams can get a release taken down. We work to reach real listeners and report honestly on the results.
Do you also run campaigns for brands and businesses?
Yes. The same approach — clear goals, the right channels and honest reporting — works for companies and brands outside music.
How will I know how the campaign is doing?
We agree at the start how and how often we report, and you receive a clear summary of the results at the end.
Services that work well together
Combine services and one team runs the whole project.
Plan your next campaign with us
Tell us about the release or the brand and what you want to achieve, and we will come back with a plan and a price.